As a Search Engine Marketing (SEM) Senior Specialist at European Wax Center, you'll be a key member of our in-house paid media team. In this role, you'll set up, run, and continually optimize Brand and Non-Brand campaigns to meet and exceed media KPIs. You'll support both national always-on campaigns and a variety of local and seasonal initiatives, helping drive measurable growth and maximize our digital impact.
European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home body waxing services in the United States, with over 1,000 locations nationwide. Our vision is to become an iconic brand that delivers profitable growth while staying true to our authentic culture. Our corporate team supports key areas of the business including marketing, technology, accounting, finance, and operations all focused on empowering our franchisees and strengthening the brand.
Play an important role in EWC's guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
Consistently update campaigns and optimize them to hit primary and secondary KPIs.
Utilize keyword research and social listening tools to:
Review quality score components and collaborate with the SEO team to improve ad relevance.
Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.
Partner with key stakeholders on audience targeting strategies to maximize campaign performance.
Monitor and optimize campaigns by analyzing channel and business performance in dashboards.
Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives.
Perform regular campaign audits to identify new opportunities and areas for improvement.
Setup, maintain, and automate eCommerce feeds in Google Merchant Center.
Supports additional projects as needed.
Ability to work independently and with minimal supervision.
Ability to adapt to the rapidly changing media landscape.
Ability to learn quickly and easily adapt to a dynamic environment.
Eager to be cross-trained in other paid media channels (paid social, programmatic, etc)
Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision and values.
Proficient in Microsoft Office Suite Excel, Word, PowerPoint, Outlook.
Health & Wellness
Time Off & Leave
Financial & Professional Benefits
Culture & Extras
*This role is not eligible for visa sponsors hip*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
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