Job Description

• Contractor, Web Experience
  
  
  
  About This Role
  
  
  We're seeking a Web Experience Contractor to elevate our HCP and patient web channels-driving frictionless experiences, best-in-class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
  
  What You'll Do
  
  Improve Online Experience
• Help design clear and intuitive website journeys, features for HCPs and patients.
• Ensure content is easy to understand, accessible, and consistent across brands.
• Guide brands on best practices for organizing information and making websites more user-friendly and accessible.
• Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
• Work with Engagement leads to deliver against Web feature requests
• Improve Website Performance
• Identify issues that slow down site load times and work with our teams to fix them.
• Recommend ways to streamline pages, improve mobile experience, and reduce errors.
• Monitor ongoing site health and help address performance issues quickly.
• Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement.
• Strengthen Measurement & Optimization
• Drive performance of website impact and compare over time, optimize for greater engagement and impact
• Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
• Define what success looks like for each website (e.g., engagement, navigation, conversions).
• Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
• Lead simple tests to understand what resonates with users.
• Improve discoverability with SEO/GEO
• Support Governance & Compliance
• Promote consistent use of approved templates, content blocks, and component libraries.
• Ensure all digital efforts meet privacy, accessibility, and compliance standards.
• Drive Ways of Working
• Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
• Help establish clear roles, processes, timelines, and quality standards.
• Work with Operations Hub and support workflows from content briefing through MLR and publishing.
• What You Bring
• 7+ years of experience improving websites, digital experiences, or online engagement.
• Experience working in pharma or healthcare, especially with HCP and patient audiences.
• Deep understanding of Search Optimization/discoverability e.g., GEO
• Deep Experience with Adobe CMS, Adobe Analytics
• A strong understanding of what makes a website effective-clarity, speed, ease-of-use, and compelling content.
• Comfort working with analytics dashboards, interpreting trends, and making recommendations.
• Ability to collaborate across many teams and guide them toward best practices.
• Familiarity with regulated review processes (MLR) and digital compliance requirements.

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