Job Description
- Contractor, Web Experience
About This Role
We're seeking a Web Experience Contractor to elevate our HCP and patient web channels-driving frictionless experiences, best-in-class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
What You'll Do
Improve Online Experience - Help design clear and intuitive website journeys, features for HCPs and patients.
- Ensure content is easy to understand, accessible, and consistent across brands.
- Guide brands on best practices for organizing information and making websites more user-friendly and accessible.
- Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
- Work with Engagement leads to deliver against Web feature requests
- Improve Website Performance
- Identify issues that slow down site load times and work with our teams to fix them.
- Recommend ways to streamline pages, improve mobile experience, and reduce errors.
- Monitor ongoing site health and help address performance issues quickly.
- Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement.
- Strengthen Measurement & Optimization
- Drive performance of website impact and compare over time, optimize for greater engagement and impact
- Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
- Define what success looks like for each website (e.g., engagement, navigation, conversions).
- Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
- Lead simple tests to understand what resonates with users.
- Improve discoverability with SEO/GEO
- Support Governance & Compliance
- Promote consistent use of approved templates, content blocks, and component libraries.
- Ensure all digital efforts meet privacy, accessibility, and compliance standards.
- Drive Ways of Working
- Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
- Help establish clear roles, processes, timelines, and quality standards.
- Work with Operations Hub and support workflows from content briefing through MLR and publishing.
- What You Bring
- 7+ years of experience improving websites, digital experiences, or online engagement.
- Experience working in pharma or healthcare, especially with HCP and patient audiences.
- Deep understanding of Search Optimization/discoverability e.g., GEO
- Deep Experience with Adobe CMS, Adobe Analytics
- A strong understanding of what makes a website effective-clarity, speed, ease-of-use, and compelling content.
- Comfort working with analytics dashboards, interpreting trends, and making recommendations.
- Ability to collaborate across many teams and guide them toward best practices.
- Familiarity with regulated review processes (MLR) and digital compliance requirements.
Job Tags
For contractors, Remote work